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Marketing & Communications Manager

Responsibilities CRITICAL RESPONSIBILITIES:  Promote the benefits of our services/products and the overall value of EVERSANA platform through the development of high-quality, compelling marketing communications strategies Engage and inform a variety of prospect profiles in multiple global markets - with the ultimate goal of creating awareness and generating interest and demand for our services/products Maintain key message consistency while showcasing our competitive differentiation to all target audiences Collaborate with a growing multi-site Marketing & Communications team Partner with internal teams team to bring product training and information to employees ESSENTIAL DUTIES & RESPONSIBILITIES:  Develop and implement a strategic marketing communications plan (short-term and long-term) to generate awareness and demand in the assigned business areas Collaborate with leaders in the assigned business areas to align goals, priorities and calendars Create and deliver assets for multi-dimensional marketing mix - that include but not limited to emails, press releases, case studies, white papers, executive bios, corporate newsletter content, and social media content, and conferences/speaking presentations. Develop personas, identify prospects and their buying lifecycles and determine sequence of marketing tactics. Report on prospect actions and responses to programs/tactics that indicate interest in our services and readiness for sales hand-off Liaise with a cross-functional team to create promotional content and materials to include website, social media, literature and other forms of communication, ensuring consistency to all branding guidelines Identify existing and new messages/content needed to support marketing campaigns/tactics and assess its impact to improve campaign/communication effectiveness. Map content to target customer based on their profile (wants/needs) and where they are within buying cycle (sequence content). Collaborate in the development of sales tools- ensure sales has required tools to move clients through the buying cycle and knows how to use them (includes emails for prospecting, capabilities presentations, promotional pieces, etc). Assist, as needed, internal communication counterparts and business leadership to inform and engage employees Qualifications MINIMUM QUALIFICATIONS: Marketing experience within a service industry is essential; health and/or pharma experience is preferred Bachelor's Degree required; Marketing, communication or related degreerequired7+ years of marketing experiencerequired Experience with associate management/leadership preferred Experience with Marketo or other marketing automation system (Pardot, Eloqua, etc) preferred Experience with salesforce.com or other CRMpreferred Travel required approximately 15-20% of the time PREFERRED QUALIFICATIONS: Ability to build relationships with key internal customers, including executive leadership Thrive in a fast-paced, matrixed environment managing multiple priorities Knowledge of O365, SharePoint intranet platforms, marketing automation, social networks and other creative messaging venues, including video production Experience crafting strategic content and using content management systems Ability to plan, manage and execute marketing plans for diverse audiences Ability to take complex topics and communicate them effectively Detail-oriented with excellent proofreading abilities 2018-2175
Salary Range: NA
Minimum Qualification
8 - 10 years

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